VISUALLY ELEVATING CHAMPIONS
CASE STUDY
CASE STUDY
BRAND
WTA
CONTEXT
Marking the 3 year partnership with the Saudi Ministry of Sport and the 2025 rebrand of the WTA with a visual reposition of the annual finals portrait with the world’s leading singles and doubles tennis players.
STRATEGY
Producing the annual portrait to announce the singles players and doubles teams for the WTA Finals. To execute the objective of elevating the portrait typically shot by Getty, work began by commissioning female photographer Jingyu Lin to create 12 portraits of the players against the backdrop of Diriyah. To unify the portrait we set the creative direction, managing the wardrobe to include Dior, Elie Saab, Cecilie Bahnsen, Yousef Ali, and SavagexFenty. The commissioned GLAM team led by Kavya Raj Powell for hair and Michelle Hay Management for makeup finalised the all female leadership team.
CASE STUDY
SERVICES RENDERED
Creative Strategy
Creative Direction
Content Development
Creative Production
Photo Credits: Jingyu Lin
BEFORE
WTA
WTA
WTA
BEFORE
WTA
CASE STUDY
CASE STUDY
CASTING THE CULTURAL ZEITGEIST FOR AN INDEPENDENT PUBLICATION
BRAND
BOY.BROTHER.FRIEND
CONTEXT
Casting the talent cover stories in line with each issue’s editorial themes and geographical locations with cultural relevance.
STRATEGY
Using the culture calendar and internet trends to identify and cast talent and their cameo stars for the independent magazine Boy.Brother.Friend. Talents are selected for their cultural relevance and appeal to the advertiser's KPIs. Talents cast include Hunter Schafer for a cameo in the special guest-edited issue by Riccardo Tisci dressed in Miu Miu and photographed by Inez & Vindooh; choreographer Sean Bankhead, Labrinth captured by Delali Ayivi in Saint Laurent, Samuel Ross for SR_A Engineered by ZARA and Burna Boy shot by Sam Taylor-Johnson and styled by Stefano Pilati in Giorgio Armani.
CASE STUDY
SERVICES RENDERED
Casting
Photo Credits:
Michaela Coel & Hunter Schafer, Inez & Vinoodh, Sean Backhead, Paul Magi Sepuya
BOY.BROTHER.FRIEND
BOY.BROTHER.FRIEND
BOY.BROTHER.FRIEND
CASE STUDY
CASE STUDY
CURATING CULTURAL INFLUENCERS OF TODAY TO CELEBRATE A CHILDHOOD CLASSIC AND FASHION VANGUARD
BRAND
DISNEY x BALMAIN
CONTEXT
For the 30th anniversary of The Lion King, Disney collaborated with BALMAIN to create a limited edition collection marked by a film and a special presentation at the Royal Albert Hall, led by BALMAIN Creative Director Olivier Rousteing.
STRATEGY
Curating a guestlist of 28 VIPs and cultural influencers in the UK to organically attend and be dressed in the couture and ready-to-wear collection. The guests represented the values of Disney and BALMAIN resulting in attendance from Rafael Pavarotti, Anaïs Gallagher, Jourdan Dunn, Mirra and Erika Andreeva, Shelia Atim, Headie One, and Kai-Isaiah Jamal, captured by Dave Bennett and BFA.
CASE STUDY
SERVICES RENDERED
Event Activations
Photo Credits: Dave Benett & BFA
DISNEY x BALMAIN
DISNEY x BALMAIN
DISNEY x BALMAIN
CASE STUDY
CASE STUDY
POSITIONING MUSIC ON THE FRONT ROW
BRAND
SONY MUSIC - 4TH FLOOR CREATIVE
CONTEXT
Since August 2024, we’ve worked as an extension of Sony Music’s 4th Floor Creative as the fashion consultants across their global talent roster. From identifying and commissioning the stylists for POZER, Biig Piig, and Davido to fashion week exclusives with PRADA, AMI Paris, KENZO, coperni, JW Anderson, and Copenhagen Fashion Week, and local appearances at the British Fashion Awards, Levi’s Christmas Party and GQ Man of the Year.
CASE STUDY
SERVICES RENDERED
Talent Positioning
Photo Credits: James D. Kelly, BFA, Getty
SONY MUSIC - 4TH FLOOR CREATIVE
SONY MUSIC - 4TH FLOOR CREATIVE
SONY MUSIC - 4TH FLOOR CREATIVE
SONY MUSIC - 4TH FLOOR CREATIVE
CASE STUDY
CASE STUDY
LAUNCHING A NEW HERO FOR A CREATIVE WAVE OF TASTEMAKERS
BRAND
AXEL ARIGATO
CONTEXT
Launching the hero women’s-exclusive Eris sneaker with seeding campaign for the UK’s creative class.
OVERVIEW
Curating a list of 50 influencers to organically seed Eris before its launch on the market, targeting cultural tastemakers across fashion, art, music, and design. These women reflect the brand’s evolving identity and help embed Eris into the everyday style ecosystem of London's creative scene. Each talent was selected for her ability to influence cultural conversations and generate authentic interest across platforms.
CASE STUDY
SERVICES RENDERED
Casting
Photo Credits: Images courtesy of Axel Arigato
AXEL ARIGATO
AXEL ARIGATO
AXEL ARIGATO
CASE STUDY
CASE STUDY
BUILDING AN INTERNATIONAL GUESTLIST FOR GLOBAL FASHION WEEK
BRAND
British Fashion Council
CONTEXT
Delivering the International Guest Programme for London Fashion Week, with a focus on securing international press, buyers and KOLs across key regions including North America, Europe, the Middle East and Asia.
STRATEGY
Across four consecutive seasons, we hosted over 90 guests per season to participate in the International Guest Programme including leading titles such as Dazed Korea, GQ Middle East, Le Monde, and Vogue China, as well as buyers from Bergdorf Goodman, Galeries Lafayette, Harvey Nichols Kuwait and Nordstrom. We managed the full guest experience from invitations and travel support to on-ground hosting ensuring schedules aligned with priority shows and driving designer exposure through editorial and retail opportunities.
CASE STUDY
SERVICES RENDERED
Event Management
Photo Credits:
Images courtesy of the British Fashion Council
BRITISH FASHION COUNCIL
BRITISH FASHION COUNCIL